China's machine-made carpet industry started in the mid-1980s. Carpet companies represented by Shanhua Group took the lead in introducing tufted carpet equipment in 1985, pioneering China's machine-made carpet industry. For more than 20 years, China's machine-made carpet industry has achieved rapid development in step with China's reform and opening up.
The current main features are:
First, the scale is constantly expanding. There are more than 500 sets of machine-made carpet equipment in China, and the production capacity is constantly increasing. In 2005, the total output of machine-made carpets (excluding needle-punched carpets) in China totaled more than 100 million m2, a year-on-year increase of about 20% over 2004. In the past 10 years (1996-2005), the output of machine-made carpets in China has increased by an average of about 15% per year, and in the past 5 years (2000-2004), the total output of machine-made carpets in China has increased by an average of 20.11% per year. Among them, tufted carpet has an average annual increase of 10.43% in the past 10 years, and an average annual increase of 13% in the past 5 years; woven carpets have an average annual increase of 29.32% in the past 10 years, and an average annual increase of 38.12% in the past 5 years; The annual increase is 136.58%.
There are three reasons for the rapid expansion of China's machine-made carpet industry: on the one hand, the existing leading enterprises in the machine-made carpet industry continue to expand their scale and continue to develop rapidly, and some medium-sized enterprises are growing steadily. In the second aspect, some handmade carpets began to transfer to machine-made carpets. At present, more than a dozen handmade carpet enterprises have begun to develop both hands and machines, and the investment scale of enterprises is relatively large; thirdly, with China's accession to WTO, some foreign carpet enterprises have also begun to enter the Chinese carpet market. Some wholly foreign-owned enterprises such as Egypt Oriental Weaving Co., Ltd. and Genlai Environmental Protection Carpet Co., Ltd. have settled in Baodi, Tianjin, and their future production scale will be very large. shuffle.
Second, the product structure has been continuously improved. Relatively speaking, China's machine-made carpet industry is relatively scattered, and it is not as large-scale as foreign carpet companies, but the product types are rich and colorful. At present, Shanhua Carpet Group alone covers Axminster carpets, Wilton carpets, tufted carpets, carpet tiles, printed carpets, car carpets and other products, whether in terms of craftsmanship or raw materials, high, medium and low-end products Everything is available.
The third is to continuously improve the quality. China's high-end carpet products have reached the international level. More than a dozen companies have been certified by the New Zealand Wool Bureau, and Shanhua has established long-term good cooperative relations with INVISTA, Honeywell, Solutia, Toray, and 3M.
The fourth is to enhance independent research and development capabilities. Enterprises attach great importance to the improvement of independent research and development capabilities and the protection of independent intellectual property rights. With the help of international exchanges and cooperation with colleges and universities, the level of product development and pattern design has been greatly improved.
The future of the Chinese carpet market
In recent years, China's tourism hotel industry and defense industry have developed rapidly, and the carpet market has continued to grow at a rate of more than 20%. It is estimated that the growth of Chinese carpets will remain strong in the next few years. Especially the 2008 Olympic Games in Beijing, the 2010 World Expo in Shanghai, the holding of the 2012 Asian Games in Guangzhou, and the construction of CBDs in major cities will bring strong support to the continued growth of the commercial carpet market, and China's machine-made carpet industry will enter history. fastest growing period.
The development of the domestic real estate industry will promote the development of China's household carpet market. Carpets are favored by consumers for their warm and comfortable decorative effects. In the United States, the household carpet market accounts for 53%, the commercial carpet market accounts for 47%, and the market share of commercial carpets tends to decrease; in the Canadian carpet market, the household carpet market accounts for 45-50% of the floor covering market. China's carpet market is an important part of the world carpet market, but the household carpet market share is very low. According to the prediction of authoritative departments, the construction area of our country will increase at a rate of 1 billion square meters per year in the next 10 years. It is optimistically predicted that in the next 20 to 30 years, the construction industry will continue to grow at a rate of more than 10%. At present, the real estate industry has become one of the three pillar industries of my country's economy, and the household market contains unprecedented business opportunities. We believe that with the improvement of China's living environment and living standards, the potential of China's household carpet market will be gradually developed, which will play a decisive role in the development of the entire carpet industry.
The big cake of China's carpet market exudes the same attractive charm to domestic and foreign enterprises. With the development of China's machine-made carpet industry, the growth rate of China's carpet imports has also shown a trend of increasing year after year. In 2005, China's carpet import volume reached 9.8 million square meters, with a value of 62.39 million US dollars, a year-on-year increase of 6%, but the average unit price increased by 14%. The top three importing countries are South Korea, Japan and the United States.
It is expected that in the next few years, the competition in China's carpet market will be more intense, but will be more orderly. More and more companies will get out of the misunderstanding of price wars and embark on the road of quality and brand competition. At the same time, the segmental trend of the carpet market is obvious. All carpet companies will pay more attention to differentiated development, and will formulate their own market strategies in a more targeted manner.